Product and Project manager

6 min read

Whether you are to start a new business or to present a new product, you have to consider many business processes and involve quite a lot of people. However, in this article we will talk about one thing – your current or expected product, and one person – project manager. Both are extremely important and could not be overestimated.


The quality of a product manufactured by a company is assessed by a whole set of factors. Observing quality standards, the company thereby retains the "old" customers, as well as "acquires" new ones. Numerous consumer research studies claim that the average customer is willing to pay more, but only on the condition that the product has high quality.

Value for money - this is the factor to which the consumer always pays attention in the first place. This aspect encourages customers to make purchases from the same company again and again, to recommend the manufacturer to their friends and acquaintances. When buying a product, the consumer always wants to know what he pays for, and whether the product is worth it.

What role does quality play in business?

In fact, it is very important. If you offer a customer a low-quality product, you can be sure that the buyer will never return to this company. Moreover, the extremely dissatisfied customer can also express his opinion on this matter in the Internet. And do not underestimate a single client. Social networks, blogs, forums - there are a lot of tools to ruin a company’s reputation.

Therefore, the issue of quality must be approached with the utmost seriousness and understanding of subsequent responsibility. What is better - to sell low-quality goods and worry all the time for the fact that one day the company's reputation will be scattered, or to offer quality products and have many satisfied customers? It seems that the answer to this question is obvious, but in the end, every entrepreneur must make a choice on his own.

Project Manager

What does the project manager do?

The main responsibility of PM is to bring the idea to implementation within the given period, using existing resources. It sounds quite peaceful, but behind every word, there is a number of difficult and inevitable problems.

Strategic objectives

For example, one of the typical tasks in the digital sphere is the creation of a website for a customer. In a strategic plan, PM should take into account the interests of three parties at once:

  • Customer. The customer should be satisfied with the result of the work on the project. If the client is not satisfied, the project manager is to blame.

  • Company. The project should bring profit. Budget savings are welcome and encouraged. If the profit is less than planned or the project turned out to be unprofitable for the company (the most frequent reason for this is not meeting the deadlines), the project manager is to blame.

  • Team. If direct executors have low motivation, there are constantly conflicts within the team, and the launch of the project does not contribute to the professional and career growth of its members, the project manager is to blame.

Practical tasks

In practice, the manager needs to make a plan for developing the site, organize a team of executors and workflow in such a way that it is respected and eventually executed.

Nothing is perfect though

The customer may suddenly go on vacation and disrupt the timing of the coordination of the next stage of the project. And then he suddenly realizes that his future site urgently needs additional functionality, for which he is not ready to pay, and doesn’t want to extend the project’s implementation time either, so “let's try to do something, you guys are professionals”.

The situation when the customer or his / her employee who is responsible for the project suddenly goes on vacation and the entire approval process stops happens more often than it might seem.

If the customer does not go on vacation, then the designer will surely have a crisis on the basis of the girlfriend’s pregnancy, two programmers will fight for Friday's gatherings and spend half of their working time next week to show others what a dirty code the opponent has written, it is not clear how he was hired at all.

A dozen more unplanned events will surely happen, each of which will either threaten the project with a breakdown of all deadlines and an increase of budget, or will bury the project altogether.

At the same time, everything described above should not cause any special emotions in the project manager, since nothing supernatural, from his point of view, does not occur. They are ordinary working problems that he foresaw and, of course, can solve. Because of this the project manager is able to:

  1. At the planning stage, understand the real needs of the client and offer him the required functionality. The project manager is able to explain why the additional functions are not mandatory for the current task, and also understands the specifics of the business and is a good negotiator.

  2. Process tasks and divide them into small subtasks, which he delegates to performers and seeks to observe deadlines.

  3. See the whole project. At each moment of time, PM knows at what stage everything is, the made plan is not just a piece of paper for a report, but a real road map on which the whole team moves. And the team here is not a stereotyped term from business literature, but the essence of the relationship of all those involved in the project. A good manager always works together with colleagues, he knows how to set tasks and motivate employees: this is his key competence.

  4. Manage risk. It can be said that the main thing in project management is managing its risks. For PM there is no “sudden” concept. He may not know what specifically goes wrong at any moment in time, but he should be ready for this and have all the resources in reserve that will allow to correct it. It sounds a bit abstract, but conveys the essence well.

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