Tips to improve your online store

6 min read

Do you have a working online store? A mobile store? Maybe your sales are almost at zero, there are few customers and even they are not satisfied with their shopping experience?

And of course, you want to sell as much as possible. After all, the main goal of any online store owner is to increase sales.

If you do not know where to start and how to stand out among hundreds of other sellers, we will share several ways to increase sales and improve your customers’ satisfaction from your online store. Introducing them, you will feel an increase in the number of orders very soon.

7 practical ways to increase sales in the online store

If you want to compete in a rapidly growing market, then you need to pay attention to a number of things that may seem insignificant at first glance but they ultimately affect the success of the business as a whole.

To help you solve this problem, in this article I decided to collect 7 proven ways to increase sales in the online or mobile store.

Ease of use or usability of the store

The first thing I would like to draw your attention to is the convenience of using the site or the app.

Search engines will bring your site to the top of the searching list and hundreds of good feedbacks will attract potential clients in the app stores.

If the site or app interface is thought out to the smallest detail, then it will be nice to use it, respectively, to make purchases too.

I personally do not want to buy goods on the site where it is very difficult to navigate and it is necessary to fill in complex registration forms.

Nobody like to spend their time opening a huge number of tabs that need to be searched, while avoiding the constant flow of advertising in order to find a good of interest.


Work out the usability of your store.

Competently developed semantic core, various types of filters, clear buttons and links, maximum information with a minimum of clicks - all this makes your store convenient and attractive to customers.

When purchasing goods on such a site or an app, the user will find a necessary item in the minimum time, while remaining in the comfort zone, which will help to make a purchase faster and pay for the order.

Adaptive design

You should be aware of the fact that now more and more users are using mobile devices to shop online.

With the growing popularity of mobile devices, the number of users who log on to their sites has increased markedly.

Therefore, it is already impossible to ignore them - this is not one or two people in half a year, it is a significant part of your audience, and it should be convenient for them to use your website (otherwise they will simply go to your competitor).

The Cossa portal published the results of the survey “How high is the demand for adaptive design?”, in which more than 250 representatives of large and medium-sized businesses took part.

According to the results of the survey, it was revealed that half of the customers of the sites, more precisely 52.9% of all respondents, consider the mobile / adaptive version to be the basic requirement.

Target audience segmentation

Decisions regarding product properties, prices, sales methods and advertising campaigns depend on which consumer group your company decides to focus its efforts.

For example, if you are selling children's clothes, it would be foolish to advertise on a rock music site.

Simply put, in order for site traffic to be targeted, you must clearly understand your target audience and ways to attract its attention.

Configure promotion channels

Based on the point above, a clear understanding of where your Central Asia is located, you can already choose the necessary channels to attract visitors.

These include:

  • organic search: Yandex, Google;

  • contextual advertising: Direct, Adwords, etc:

  • social networks: Facebook, Instagram, Snapchat etc;

  • video feeds: Youtube, Periscope;

  • retargeting: Yandex. Direct, Google. Adwords;

  • traffic from other sources: thematic forums, directories, catalogs of online stores.

As you can see, there are a large number for online stores of traffic channels as well as opportunities within each channel.

Let’s take an example: let's say you are selling special equipment and almost all of your clients come to you from organic search or contextual advertising, and all the time you are trying to use promotion in social networks. It should be quite clear why you are missing sales.

Social networks, perhaps, bring some kind of traffic to you, but the conversion of such visitors into customers will be minimal.

That is why the analysis of promotion channels and detailed analytics on each of them gives you the opportunity to increase sales in the online store.


You already have a customer base that made this or that purchase in your store. They all know that you can be trusted.

Then do not neglect this method of promotion. It will help you once again remind the client about yourself.

To make the newsletter interesting to a potential buyer, do not make the message text too long.

Write a small informational letter with your latest news. This can be either an e-mail, sms or push notifications.

Calls to action

Most people who go to the online store do not know what exactly they want. So they constantly need to be pushed and guided.

By introducing such an element as a countdown, limited goods or sales in your store, you will push visitors to buy, giving them the feeling that if they pull on the decision, they will simply miss such a profitable chance.

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